Employer Branding

The ultimate employer branding and recruitment marketing tool

Improve your employer brand and talent attraction strategies to attract quality candidates.

Understanding Employer Branding

What is Employer Branding

Employer branding is a recruitment marketing strategy that highlights your company’s work culture, environment, values, and benefits, shaping how current and potential employees perceive your brand.A strong employer brand attracts top talent, reduces hiring costs, and improves retention by effectively showcasing workplace culture, values, and benefits.

Benefits

4 great reasons to prioritise employer branding.

  • 88% of job seekers consider a company’s employer brand before applying.

  • Companies with strong employer branding are 3x more likely to make quality hires.

  • 69% of candidates would reject a job offer from a company with a bad reputation—even if unemployed.

  • A positive employer brand can boost referral rates by 51%.

Job profiles

Create landing page style job profiles

Posts with photos and videos can boost conversion rates by up to 80%, helping you attract more qualified candidates with every job post.

social recruitment

Build your social recruitment

68% of Millennials, 54% of Gen-Xers, and 48% of Boomers indicated they visit an employer's social media properties specifically to evaluate the employer's brand.Share engaging content—such as blogs, videos, and infographics—that highlights your workplace culture and job opportunities.

Employee Value Proposition

Build and promote your unique Employee Value Proposition.

86% of employees and job seekers research company reviews and ratings to decide on where to apply for a job.

1

We work with you to create tailored surveys and gather feedback from your employees.

2

We collaborate with you to design a custom EVP page that brings your brand’s uniqueness to life.

3

Share your journey—your challenges, wins, and growth—and let the results speak for themselves.

Want to attract more qualified applicants through powerful employer branding?

Discover how HighlightX can help you stand out and bring the right talent to your door.